Email Marketing - Should I Outsource Or Bring it In-house? - 4 Simple Issues to Consider

By on April 7th, 2009

Introducing an email marketing strategy into an organisation inevitably produces the question about whether to use an in-house delivery mechanism or to outsource it instead. Like any application where this topic arises it can provoke some strong opinions and while the option to deploy email marketing internally may appear attractive it can potentially suffer from a number of drawbacks