Magmarketing.com

Internet Marketing and e-Commerce (Hardcover) by Ward Hanson, Kirthi Kalyanam appears to be a remake of Hansons Internet Marketing book; the main structure and writing style is similar to this groundbreaking marketing book from the 1990s. At that time the book was certainly interesting - several years later however one expects such titles to reflect the changes within the internet marketing industry. The book lacks references to technological changes, web metrics, search engine optimization and vice versa - as such i can not recommend this book to my students, it is simply out of date and of no practical value.

This his a horrible. Terribly outdated. It is very hard to study from since key terms and ideas are not highlighted or emphasized in any way. It is like reading a novel. I can't believe colleges actually use the book.

A comprehensive, easy to understand and practical application of theory and practice.

All of the building blocks (technologies and practices) and the latest techniques to help you revolutionize your customer reach and transform your business.

Pat