Marketing Management (13th Edition)

Marketing Management (13th Edition)

Marketing Management (13th Edition)
Customer Rating: Rating 3.5 out of 5 (45 Reviews)

List Price: $192.67
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Product information Authors: Philip , Kevin Keller
Manufacturer:
Publisher: Prentice Hall
Category: Book
Publication Date: March 6, 2008
Number Of Items: 1
Number Of Pages: 816
ISBN: 0136009980
Dewey Number: 658.8
Amazon ASIN:
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Product Description:

/Keller is the gold standard in the management discipline because it continues to reflect the latest changes in theory and practice.

Topics covered include brand equity, customer value analysis, database , e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated communications.

For professionals who place special emphasis to creativity and imagination in management.

Customer Reviews

Good Product

by kawana malloy 2009-02-16, 0 people found this review helpful
Overall satisfied, seller could benefit from being receptive/proactive in outling a definitive timeline for receipt of merchandise. It could only help, esp. when selling textbooks.

and Keller Management 13th Edition

by Edna J. Ridlehuber 2009-04-15, 0 people found this review helpful
This is a required for a class. It is well-organized and easily read, and the authors are obviously very knowledgeable on the subject. I received my copy from Amazon in excellent condition and in a very short time, as always.

Wonderful Purchasing Experience!

by M. Hurst 2009-09-03, 0 people found this review helpful
Except for the high cost of all required textbooks, this was a great transaction! I recieved this book very quickly. Thank you.
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