Archive for 1971

You are browsing the archives of 1971.

Marketing Mojo: Brand Building in an Age of Consumer Control

Marketing Mojo: Brand Building in an Age of Consumer ControlMarketing Mojo: Brand Building in an Age of Consumer Control The marketing landscape your business faces today is competitive, complex and fragmented. Everywhere they turn, consumers are accosted by thousands of marketing messages, they don’t trust any of them, and worse, they now have the power to tune them ...

Marketing Decision Making. A model building approach. By Philip Kotler. 1971 Edition

Marketing Decision Making. A model building approach. By Philip Kotler. 1971 EditionMarketing Decision Making. A model building approach. By Philip Kotler. 1971 Edition ...