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Integrated Marketing Communications in Advertising and Promotion 7th International Edition 2007 ...
Principles of Marketing (7th Edition) Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and s ...
Strategic Marketing for Non-Profit Organizations (7th Edition) Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insi ...