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Marketing and Entrepreneurship in SMEs: An Innovative Approach
Marketing and Entrepreneurship in SME's: An Innovative Approach The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and us ...Industrial Marketing; an Analytical Approach to Planning and Execution
Essentials of Marketing (A Global-Managerial Approach)
An econometric approach to a marketing decision model [by] Ronald E. Frank and William F. Massy
Canadian E-marketing: A Strategic Approach
Canadian E-marketing: A Strategic Approach Written for students in undergraduate and MBA programs, this text contains comprehensive coverage of Internet marketing concepts from product design through to post-customer care, with a focus on customers and customer relationships. The author prese ...A Neural Network Approach For Marketing Strategies Research And Decision Support
Marketing Strategies: A Contemporary Approach (2nd Edition)
Marketing Strategies: A Contemporary Approach (2nd Edition) Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion o ...Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand, and the Bottom Line
Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand, and the Bottom Line How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions by drawing on international research and analysis from leading consultants, academics and practictioners, and ...Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition
Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition "Grönroos presents the most scholarly and provocative examination of services marketing that I have seen in our literature. This book is guaranteed to challenge company ideas on how services should be managed and the role they play in defining a com ...