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Interactive Text, Contemporary Marketing Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provi ...
Contemporary Issues in Marketing and Consumer Behaviour An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Ma ...
Marketing for Financial Advisors: Build Your Business by Establishing Your Brand, Knowing Your Clients and Creating a Marketing Plan Brokers, agents, financial planners, and financial consultants--you need a primer for building their business through marketing. Marketing for Financial Advisors helps you create a plan and bring in clients that will ultimately build a thriving pr ...
Contemporary Direct Marketing Unique in its incredible thoroughness, this is the most comprehensive direct/interactive marketing book on the market. Current and relevant concepts—customer relationships, database marketing, information privacy, telemarketing, research and testin ...
Contemporary Marketing 2005 Boone and Kurtz’s Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most t ...
Contemporary Direct & Interactive Marketing (2nd Edition) Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier c ...