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Marketing Management (13th Edition)
Marketing Management (13th Edition)Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting,... More
Marketing Decision Making. A model building approach. By Philip Kotler. 1971 Edition
Marketing Management by Philip Kotler, Millenium Edition
Outlines & Highlights for Principles Of Marketing by Kotler ISBN: 0131469185 (Cram101 Textbook Outlines)
Outlines & Highlights for Principles Of Marketing by Kotler ISBN: 0131469185 (Cram101 Textbook Outlines) Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and pra ...Principles of Marketing, 12th Edition (Paperback), Philip Kotler, Gary Armstrong
Kotler on Marketing
Kotler on Marketing State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand ...