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Basic Marketing W-Applications in Basic Marketing: Global-Managerial Approach (No. 1)
Basic Marketing W/Applications in Basic Marketing: Global-Managerial Approach (No. 1) This being my first marketing class, I actually enjoyed it and the book was an extremely easy read. I work better with case studies current events and case studies and this text packs plenty!
I never use cd-roms that come with texts, so I can't r ...