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Women Traders in Cross-Cultural Perspective: Mediating Identities, Marketing Wares This innovative volume studies women as economic, political, and cultural mediators of space, gender, value, and language in informal markets. Drawing on diverse methodologies-multisited fieldwork, linguistic analysis, and archival research-the contr ...
Outlines & Highlights for Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch, ISBN: 9780073381091 Never Highlight a Book Again! Cram101 Textbook Outlines gives the student all of the highlights, notes, and optional access to the practice-tests for their textbook. Only Cram101 is Textbook Specific, not generic. Cram101 Texbook Outlines are in a le ...
Strategic Market Creation: A New Perspective on Marketing and Innovation Management The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that ...
Space Marketing: A European Perspective (Space Technology Library) Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketin ...
A Theory of Marketing; Outline of a Social Systems Perspective Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this p ...
Marketing: A Southeast Asian Perspective (Singapore Business Development Series) ...
Handbook of Quality-of-Life Research: An Ethical Marketing Perspective (Social Indicators Research Series) This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective -- a perspective based on positive social change. The handbook covers theoretical, ...