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Marketing in Today's Wired World: Communication Strategies to Win Customers, Increase Profits, and Slash Costs Marketing in Today's Wired World alerts you to the many profitable and clever ways you can use email, txt, video and audio messages to boost revenues, recruit new business, cut costs, improve customer service and leapfrog in front of your competition ...

Field Guide to Marketing: A Glossary to Essential Tools and Concepts for Today's Manager Organized to permit swift and early access, the book also contains revealing information about well-known companies and products, as well as descriptions of some of the world's biggest and most influential advertising agencies. Sprinkled with witty a ...

New Marketing Imperatives: Innovative Strategies for Today's Marketing Challenges This guide puts marketing managers on the cutting edge of business-to-business marketing. Readers will find practical analysis of innovations that are changing today's - and tomorrow's - business environment. Comprehensive coverage of trends in compa ...

She Means Business: 7 New Rules for Marketing to Today's Woman "What do women want?" While Sigmund Freud may have most famously asked this question, it is a safe bet that he wasn't the first (or last) to puzzle over it. Even in our current complex and self-aware age, women's lives are all too often viewed in the ...

Mass Affluence: Seven New Rules of Marketing to Today's Consumer How to Capture Today's Biggest Untapped Market Forget mass customization and microsegmentation. Winning in today's business world requires a return to an approach abandoned by marketing experts decades ago. Mass marketing is back, say Paul Nunes a ...

Marketing Institutional Money Management Services: Meeting the Needs of Today's Plan Sponsors and Corporate Treasurers Written in a sophisticated and colorful style, Marketing Institutional Money Management Services shows how to develop and implement a targeted, ongoing marketing plan that will attract new clients while keeping existing ones. ...

Start and Run Your Own Record Label, Third Edition: Winning Marketing Strategies for Today's Music Industry (Start & Run Your Own Record Label) Start and Run Your Own Record Label is a comprehensive guidebook to building your own record business in the often treacherous and highly competitive world of independent record labels. Written from the perspective of an industry insider who started ...

The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, bui ...